Marketing at ProfitFuel with Ryan Pitylak

It's been a lot of fun managing the marketing program at Profitfuel. With such an extensive customer base, we have to buy a lot of pay per click advertising. It's fun to apply so much math to our bidding algorithms, keyword selection, and overall strategy. On more of a strategic level, it's also enjoyable to look at where we're receiving traffic and to buy more of the most optimal traffic.