Cellphone Advertising - Bluecasting

I wrote an article about Bluecasting, a new form of advertising that allows advertisers to advertise directly to your cell phone as you're walking around places like the mall. This is a fascinating more of advertising, and I think there are a lot of moral questions to be asked before it's adopted in full scale. However, with the right considerations, I think you could bring a lot to people's lives, given that personalization is such a real possibility nowadays.