Speaking at the Austin Entrepreneur Network

Special thanks to Hall, Jason, and Elijah for putting together today's search marketing class. I really enjoyed teaching a great group of people about search marketing.

Marketing at ProfitFuel with Ryan Pitylak

It's been a lot of fun managing the marketing program at Profitfuel. With such an extensive customer base, we have to buy a lot of pay per click advertising. It's fun to apply so much math to our bidding algorithms, keyword selection, and overall strategy. On more of a strategic level, it's also enjoyable to look at where we're receiving traffic and to buy more of the most optimal traffic.

OtherInbox - It's Alive!

I've been helping Josh Baer of www.otherinbox.com since the beginning of the year, and it's been a real delight. It's been exciting to be part of something so revolutionary. A little bit about OtherInbox:

OtherInbox, a new email service for consumers who get too much email, launched today at TechCrunch50, where they were named one of the 50 top startups in the world. From the TechCrunch50 stage, OtherInbox Founder and CEO, Joshua Baer, introduced the world to the cure for email overload. With its new approach, OtherInbox automatically organizes commercial email so that its easy to find the messages you care about most and ignore the ones you don't have time for. OtherInbox keeps the newsletters, receipts, and social networking notifications out of your work email account so that it only contains important messages from real people. At the same time, it shows you the real reason why you are receiving each message and gives you the power to stop spam once and for all with a powerful new Block button.

Needless to say, I'm really excited that OtherInbox is finally live and ready for public use. I've been using it for quite some time now, and it's been a real life saver!

Exciting New Job

I recently accepted a VP Marketing job at ProfitFuel. It's been an extremely fun work experience for me, as I have an opportunity to make a really large impact at an already successful company.

ProfitFuel's flagship business, www.clicksmart.com, is a local directory service for local service providers, such as contractors and real estate agents.

It's exciting to be part of a great team and to have such a great opportunity to make a large impact.

Cellphone Advertising - Bluecasting

I wrote an article about Bluecasting, a new form of advertising that allows advertisers to advertise directly to your cell phone as you're walking around places like the mall. This is a fascinating more of advertising, and I think there are a lot of moral questions to be asked before it's adopted in full scale. However, with the right considerations, I think you could bring a lot to people's lives, given that personalization is such a real possibility nowadays.

Top 10 Myths of SEO

I wrote about the top 10 SEO myths, as originally posted by Search Engine Land. I think it's fascinating to hear what people believe about SEO, since it's such a "black art" to most people. At the end of the day, it's just complicated, and with the right research and connections, you can learn the ropes. Once you've learned what's really going on, it's not that hard, because the algorithm doesn't change that dramatically for those of us who are playing by the regular SEO rules.